What United Could Have Done Differently

The skies – and the Twitterverse – haven’t exactly been friendly for United Airlines recently.
Just two weeks after an uproar about whether leggings are appropriate attire for a plane ride (turns out they are, unless you’re traveling as a guest of an employee), United once again caused a social media backlash when a video surfaced of a man being forcibly removed from a Sunday evening flight.
In both cases, United appeared to exacerbate the public’s outcry with its responses.
The leggings incident – in which a passenger reported on Twitter that “A @united gate agent isn’t letting girls in leggings get on flight from Denver to Minneapolis because spandex is not allowed?” was met with this response from United: