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glass half full

The Year is Half Over; Is Your Glass Half Full or Half Empty?

Normally when we hit the mid-year point, we’re thinking about how to finish off the year strong and even begin planning for next year. But 2020 has obviously been anything but normal, and this year as we enter July it

leaky bucket cartoon

What To Do About Your Company’s ‘Leaky Bucket’

So much of marketing today is hit or miss. Imagine an archery target, with tons of holes all over the surface along each of the rings. A few hit the bullseye, but most don’t. This is often the “going viral”

frustrated man

CX Rules Apply Even In A Pandemic

I might as well have just taken a selfie of me in the same pose as the man above as I was dealing with an online bank recently, trying to confirm my PPP (Paycheck Protection Program) loan. The PPP, the

Dan Gingiss signing books

Quarantine Time Productivity

Each weekend, I look forward to some quiet time to work on writing Book Number Two (no, that’s not the actual title!). I’m making a little bit of progress every day during the week, aiming for some productivity during this

cartoon of young workers on devices

4 Ways to Revitalize Customer Loyalty With Artificial Intelligence

Guest post by Dhruv Mehta Image Source It seems that every business today is talking about how AI (Artificial Intelligence) can impact data-driven customer marketing and brand loyalty. Businesses have been quick to respond to its adoption, with 37% of

Why Customer Experience Is Critical In A Time Of Crisis

We are in unprecedented times. Even the best crisis and business continuity plans are likely being tested right now. Some businesses, like my chosen career path of public speaking, have ground to a complete halt. But this is not the

Stay at home sign

What’s Next After COVID-19?

It’s hard to believe that only three weeks ago I was giving the third of three keynote speeches in March. Then in the span of a few days, everything changed. Every event on my calendar was either postponed or canceled,

whiteboard hashtag experience

How To Improve Customer Experience, According To 30 Experts

Customer experience continued to be a hot topic in 2019, and 2020 should prove to be no different. Since consumers and corporate buyers have been given a public voice on social media, they’ve used that voice to demand better experiences

Customer Service People

Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]

Amazon Customer Service: 6 Things That Make It An Effortless Experience

Amazon is among the most talked-about companies in the world, and for good reason. The e-commerce giant has literally reinvented multiple industries. What’s remarkable is that throughout Amazon’s growth story, it has never lost sight of its customers, repeatedly developing seamless user experiences and continuing to add value to its flagship Prime program.