Get great content and actionable tips in Dan's Newsletter

Be the first to know of new podcasts, articles, and insights on how companies are creating remarkable experiences to stand out from the crowd.

marketing meeting

Understanding The Math Helps Customers Win

Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…