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leaky bucket cartoon

What To Do About Your Company’s ‘Leaky Bucket’

So much of marketing today is hit or miss. Imagine an archery target, with tons of holes all over the surface along each of the rings. A few hit the bullseye, but most don’t. This is often the “going viral”

frustrated man

CX Rules Apply Even In A Pandemic

I might as well have just taken a selfie of me in the same pose as the man above as I was dealing with an online bank recently, trying to confirm my PPP (Paycheck Protection Program) loan. The PPP, the

cartoon of young workers on devices

4 Ways to Revitalize Customer Loyalty With Artificial Intelligence

Guest post by Dhruv Mehta Image Source It seems that every business today is talking about how AI (Artificial Intelligence) can impact data-driven customer marketing and brand loyalty. Businesses have been quick to respond to its adoption, with 37% of

Customer service books

#StayAtHome And Read Books (Or Play Games)!

In order to encourage people to #stayathome during the COVID-19 pandemic, I’ve compiled a list of my favorite books, board games, and household necessities for you to peruse. I’ve launched my own Amazon Storefront which will be continually updated. Please

Why Customer Experience Is Critical In A Time Of Crisis

We are in unprecedented times. Even the best crisis and business continuity plans are likely being tested right now. Some businesses, like my chosen career path of public speaking, have ground to a complete halt. But this is not the

Stay at home sign

What’s Next After COVID-19?

It’s hard to believe that only three weeks ago I was giving the third of three keynote speeches in March. Then in the span of a few days, everything changed. Every event on my calendar was either postponed or canceled,