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glass half full

The Year is Half Over; Is Your Glass Half Full or Half Empty?

Normally when we hit the mid-year point, we’re thinking about how to finish off the year strong and even begin planning for next year. But 2020 has obviously been anything but normal, and this year as we enter July it

leaky bucket cartoon

What To Do About Your Company’s ‘Leaky Bucket’

So much of marketing today is hit or miss. Imagine an archery target, with tons of holes all over the surface along each of the rings. A few hit the bullseye, but most don’t. This is often the “going viral”

frustrated man

CX Rules Apply Even In A Pandemic

I might as well have just taken a selfie of me in the same pose as the man above as I was dealing with an online bank recently, trying to confirm my PPP (Paycheck Protection Program) loan. The PPP, the

Work from home computer setup

Could Working From Home Become Permanent?

Social media platform Twitter made headlines recently when it announced that some employees will be allowed to work from home permanently, which begs the question: Could your company be next? Most companies are in wait-and-see mode, which is logical since

SaaS Screen

Here’s How SaaS Companies Can Avoid Customer Churn

Guest post by Hardik Oza Customer churn is a cost of doing business, and in the world of software as a service (SaaS), this is often the norm rather than an exception. There is intense competition between companies in B2B

Dan Gingiss signing books

Quarantine Time Productivity

Each weekend, I look forward to some quiet time to work on writing Book Number Two (no, that’s not the actual title!). I’m making a little bit of progress every day during the week, aiming for some productivity during this