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Customer Experience

Shaping the Future: How Digital Media Pioneers Embrace Customer Experience

Not so long ago, customer experience in the media industry was not a thing for many who wrote, edited, and […]

Digital Experience

Customer Effort: The Key To Simplifying The Digital Experience

Believe it or not, the single most important factor in gaining customer loyalty is reducing customer effort, according to the […]

Marketing & Sales

Why Are Companies Constantly Devaluing Loyalty Programs?

For years, companies large and small have offered loyalty programs to reward their customers, providing discounts, birthday gifts, and other […]

B2B

Why B2B Companies Must Shift Their Focus From Sales To Customers

All too often, B2B sales overshadow every other business metric – including the retention of existing customers. It’s a decent […]

Customer Experience

How the Boating Industry’s Immersive Experiences are Driving Record Growth

In the boating industry, customer experience presents a unique set of challenges akin to navigating an unpredictable current. Boats are […]

Employee Experience

The One Interview Question That Will Reveal Your Candidate’s True Potential

The interview process at many companies can be mundane and ineffective, but there is one type of interview question that […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.