Why Two High-Ticket Sales Resulted In Two Very Different Experiences

This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…

What United Could Have Done Differently

The skies – and the Twitterverse – haven’t exactly been friendly for United Airlines recently. Just two weeks after an uproar about whether leggings are appropriate attire for a plane ride (turns out they are, unless you’re traveling as a